ZEST
In collaboration with Zest, we crafted a new identity and shifted the brands tone of voice.
What we worked on
Brand Identity Brand Strategy
Year completed
2022
Background
Zest Luxury Mocktails brings sophistication to the non-alcoholic beverage market, offering premium mocktails crafted to elevate any occasion. With a focus on flavor and elegance, Zest has redefined what it means to enjoy a drink without alcohol, making every sip feel like a celebration.
Challenges
The graphic design process for Zest Luxury Mocktails presented unique challenges. Translating the brand’s upscale, modern identity into visuals that resonated with diverse audiences required a thoughtful approach. Balancing clean minimalism with rich, vibrant elements to reflect the drink's bold flavors while maintaining a luxurious feel demanded constant refinement. Ensuring the design stood out on shelves yet felt timeless across digital platforms required creative problem-solving and meticulous attention to detail.
Outcome
The result is a cohesive and visually striking brand identity that perfectly reflects the essence of Zest. From packaging to digital assets, the design showcases elegance and boldness in equal measure, capturing the premium nature of the product while remaining approachable. Zest’s visuals not only resonate with its target audience but also stand out in the competitive beverage market.
